Twitter to relaunch subscription service Twitter Blue Monday

The Twitter Inc. logo is seen behind a phone displaying the company’s mobile application. The blue badge with white tick is the sign that an account is verified.

Michael Nagle | Bloomberg | Getty Images

Twitter will relaunch a revamped version of its subscription service Twitter Blue on Monday at a higher price for Apple users, the company said in a tweet on Saturday.

The revamped service will allow subscribers to edit tweets, upload 1080p videos and get a blue checkmark post account verification. Twitter did not explain why Apple users were being charged more than others on the web but there have been media reports that the company was looking for ways to offset fees charged in the Apple App Store.

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The blue checkmark was originally given to companies, celebrities, government entities and journalists verified by the platform. After Elon Musk bought Twitter for $44 billion in October, he launched a service granting blue checks to anyone willing to pay $8 a month. But it was inundated by imposter accounts, including those impersonating Musk’s businesses Tesla and SpaceX, so Twitter suspended the service days after its launch.

The relaunched service will cost $8 a month for web users and $11 a month for iPhone users. Twitter says subscribers will see fewer ads, be able to post longer videos and have their tweets featured more prominently.

—Associated Press contributed to this report.

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