The New York Stock Exchange welcomes Unity Software Inc. as it officially begins trading, September 18, 2020,
NYSE
Unity shares surged 26% after Apple on Monday said it’s working with the game-development software maker as part of the release of its Apple Vision Pro headset. The announcement let to a brief halting in Unity trading and led to the stock’s biggest jump since the company’s initial public offering in 2020.
Apple is working to build the third-party ecosystem of apps people will be able to use in the $3,499 device. The iPhone maker said Adobe, Cisco and Microsoft are among the companies creating Vision Pro apps.
“We know there is a community of developers who have been building incredible 3D apps for years,” Susan Prescott, Apple’s vice president of worldwide developer relations, said during Apple’s keynote. “Today, we are excited to share that we’ve been working with Unity to bring those apps to Vision Pro, so popular Unity-based games and apps can gain full access to VisionOS features such as Passthrough, high-resolution rendering and native gestures.”
Unity, which helps developers incorporate advertising into their apps, was one of the companies hurt by Apple’s iOS privacy changes. CEO John Riccitiello said on an earnings call in November that Unity is one of “the very few partners there” as Apple became bigger in digital advertising.
A Unity spokesperson did not immediately respond to a request for comment on the partnership.
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