Mastercard Touch

Mastercard and Ajman Bank have unveiled an accessible payment card that lets blind and partially sighted people facilitate payments and distinguish between their cards.

The side of the Mastercard Touch Card has a system of notches to help consumers who are blind or who have reduced vision determine whether they’re holding a credit, debit, or prepaid card.

It is estimated that 15 per cent of the global population experience some form of disability, constituting the largest minority group in the world. Co-designed by augmented identity firm IDEMIA, the card has been backed by The Royal National Institute of Blind People (RNIB) in the UK and VISIONS/Services for the Blind and Visually Impaired in the US.

Mohamed Amiri, chief executive officer at Ajman Bank, says: “At Ajman Bank inclusion is an integral aspect of our corporate culture and social responsibility. Innovation has the power to change the world for the better. We are delighted to partner with Mastercard to be the first movers to help drive this innovative solution that will help us to respond to everyone’s needs.

“For visually impaired customers, selecting the right card can very often be a challenging experience. Touch Card allows consumers to quickly distinguish which card they are using through the three distinct notches. We’ve always appreciated Mastercard’s vision for thinking of new ways to innovate and do things differently to serve more people.”

The card

The Touch Card has been designed to work with point-of-sale terminals and ATMs. The credit cards have a squarish notch; debit cards have a rounded notch; and prepaid cards have a triangular notch.

As well as blind and partially sighted consumers, anyone in a low-light environment or reaching into a wallet or purse one-handed can benefit from the Touch Card design.

“It is our firm belief that no one should be left behind in our quest for a digital future,” said Khalid Elgibali, division president, Middle East and North Africa, Mastercard. “Thanks to the power of innovation, we are driving financial inclusion and access to digital services by connecting everyone to the digital economy.

“The world is being changed for the better by early adopters, and it is our honor to join hands with Ajman Bank to design a rewarding solution that simplifies life for people in the UAE who are blind or partially sighted.”

A recent Mastercard study, Bridging the Disability Gap: An Opportunity to Make a Positive Impact, revealed that digital inclusion is the pathway to financial inclusion for persons with disabilities. It highlights that there is a clear opportunity for the industry to work collaboratively to make a positive impact on the lives of millions of people around the world.

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