How Much Money Does TikTok Pay for 1 Million Views?

TikTok has taken the world by storm. What’s not to like about watching short, funny, or informational videos? The social media giant announced in late 2021 that it had over one billion users, and it continues to grow quickly. Smart entrepreneurs see TikTok as a way to reach new viewers and, therefore, work to create engaging videos that can be shared among users. If you wonder how much money does TikTok pay for 1 million views, you’ll be surprised by the answer.

TikTok’s History

TikTok is a Chinese-owned company that started in 2016 and has quickly grown in popularity with users coming from around the world. During the pandemic, TikTok’s subscribers doubled.

How Much Money Does TikTok Pay for 1 Million Views?

For a social media influencer, going viral is the holy grail. If you have a TikTok video with over 1 million views, you would think that you would make a lot of money, but, unfortunately, you would be wrong. TikTok only pays two to four cents per 1,000 views, so you would make between $20 and $40 for a video with one million views. Luckily, there are many ways you can monetize your TikTok account.

How to Make Money on TikTok

You can utilize one or more of these strategies to earn more on TikTok than having a video go viral. However, even though a viral video doesn’t pay well, it does expose your account to many more viewers who may pay for one of these items below:

Affiliate Marketing

Whenever you mention a product that you use and love, include an affiliate link. When a subscriber clicks on the link to buy the item, you receive a small commission.

Working with Brands

How Much Money Does TikTok Pay for 1 Million Views?

You can work with brands to create sponsored videos. This is an excellent way to make money and is common on TikTok. You can find companies yourself with which to partner, or you can utilize TikTok’s Creator Marketplace to find companies to partner with.

Selling Products

Do you have a product to sell? Whether that may be graphic design, logo creation, or any other skill, you can find buyers on TikTok and turn your skills into cash.

Selling Merchandise

You can develop merchandise such as shirts, coffee mugs, handmade items, and more. Your fans buy the items, and you make a profit.

Collecting Donations

You can have a live session on TikTok, and fans can send you virtual gifts. However, to receive these gifts, you must be over 18, and you need at least 100,000 followers. (See TikTok’s guidelines for other requirements you must meet.)

Final Thoughts

If you’ve found yourself wondering how much money does TikTok pay for 1 million views, know that it is not much. However, you can monetize your account in many other ways. The most successful TikTok users make millions of dollars a year.

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