Walmart Goes Alibaba and Amazon Way To Boost Sales - Walmart (NYSE:WMT)

  • Walmart Inc WMT launched a new platform Walmart Creator, designed around creators better known as influencers. 
  • Walmart Creator is a one-stop portal that allows creators to monetize shoppable products from the retailer.
  • Creators who sign up will have access to tens of thousands of products and can earn revenue, all while earning commissions on sales they refer with no cap. 
  • Also Read: Alibaba Gets A Boost Ahead Of Its Shopping Festivals; Livestreaming Sales King Reappears After 3 Months
  • Users of the platform can share product links to any social platform or group of their choice, receive product recommendations based on interests and affinities, and collect valuable performance data.
  • In July, Inc AMZN ramped up investment in Amazon Live to tap the QVC-style livestream shopping market, taking a leaf out of Alibaba Group Holding Limited BABA.
  • Amazon doled generous bonuses to the top influencers to stream live on Amazon, exclusively betting on China’s success in the segment
  • Price Action: WMT shares traded higher by 1.72% at $133.64 on the last check Tuesday.

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