Seoul South Korea

Theta Network has partnered with Samsung and various South Korean retailers to launch its offline non-fungible token (NFT) utility campaign.

In February of this year, Theta Labs partnered with Samsung Electronics to issue and provide commemorative NFTs to pre-order buyers of the new Galaxy flagship models, the S22 series and tablet S8.

With around 100,000 holders of these commemorative NFTs, Theta wanted to ensure that token holders could feel the benefits of their token in both an online and offline capacity.

To carry its latest campaign, Theta has signed a memorandum of understanding (MOU) with various retailers in South Korea, including Shilla Duty Free, E-cruise, Show Golf, Galaxy Store and NFC solution company Alllink. This MOU was made to provide NFT holders more utilities in each partner’s retail stores.

Starting this month, NFT holders who have received or purchased New Galaxy NFT can participate in the promotion. Holders who install the NFT authentication app can tag their phones to verify their NFTs in various offline retail stores.

Participants can enjoy various benefits such as gift vouchers for Galaxy Z Fold4 and Z Flip4 purchases, the Shilla Duty Free Shop, E-cruise cruise rides, Show Golf outdoor driving range, and Galaxy Store gift card giveaways.

The business agreement ceremony held at Seoul’s Eland cruise dock was attended by Samsung Electronics marketing head Lee Shin-woo, Theta Labs CEO Mitch Liu and Alllink CEO Kim Kyung-dong; among others.

Mitch Liu

“With this agreement we’re launching the world’s largest ever offline NFT utility campaign, where more than 100,000 NFT holders can use their Theta NFT online and offline through ThetaPass technology,” Liu comments.

“This is only the beginning, and we will continue expanding retail and ecommerce store coverage and utility to broaden benefits to Samsung NFT holders.”

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