News Corp. wraps podcasts into digital subscription bundle

News Corp. Australia has extended its digital subscriptions to its podcasts, launching an audio-only offer that bundles the company’s collection of true crime podcasts into a single channel on Apple Podcasts called Crime X.

Those subscribed to the premium offer, Crime X+, get access to exclusive, early and ad-free audio journalism.

Managing director tech networks and new channel partnerships Nicholas Gray said:

“For a small monthly fee or discounted upfront annual fee, subscribers will be granted early, exclusive and ad-free content, some in a second window after it appears exclusively on our own websites and apps. Going directly to consumers for our premium audio content allows us to find new audiences willing to pay for premium audio, showcasing our award-winning journalism. And that includes not only Australian audiences but those tuning into our true crime podcasts internationally.”

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