Mashreq has adopted a fresh new tagline and ‘sound logo’ as its identity undergoes sonic branding with Sonhouse.
The UAE private bank has developed a new corporate identity through its partnership with the sound production agency Sonhouse.
As part of this sonic identity, the bank has released a new visual and sound logo, which together aims to add ‘significant dimension and impact to the Mashreq brand’; as per the official announcement.
In addition to this, the bank has also adopted the slogan ‘Rise Every Day‘ to head its newfound branding.
To launch the identity, the bank lit up the skies of Dubai with a drone display, which underscored the story of Mashreq’s new purpose.
Commenting on the launch, Muna Al Ghurair, the bank’s group head of marketing and corporate communications, explains that its new brand tagline aims “to build a mindset of shared understanding of success and glory between us and our customers.”