Global Processing Services, a global payments platform behind fintechs, digital banks, and embedded finance providers has rebranded as “Thredd.” This is to reflect the company’s pivotal role in weaving together the different ‘threads’ of the global payments ecosystem.
With a new leadership team comprising of industry veterans coupled with the backing of future-focused investors, this rebranding signals the next phase of customer partnership and product innovation to bring the aspirations of innovative payments visionaries to life.
Thredd is known for its customer-centred approach to enable payments innovators to launch new card programmes quickly, easily, and cost effectively. Thredd has created a unique niche as a hands-on, modern processor providing reliable digital payment processing capabilities, including real-time, bespoke card management tools, reporting, and world-class fraud prevention technology.
“Our rebranding to Thredd marks a new era for our company as we begin the next phase of our growth. We’ve spent the last six months building our management team with industry veterans to expand our platform capabilities and deepen our commitment to serving the needs of the most innovative fintechs and banks in the world,” said Kevin Schultz, chief executive officer of Thredd.
“Our new brand reflects our renewed focus on enabling our clients to create a more interconnected, accessible, and seamless payments ecosystem. With our experienced team and owners, we’re confident in our vision to bring our partnership approach to modern payments processing to innovators worldwide.”
A modern payments processor
Explaining why the name Thredd was chosen, Betsy Samuel, chief marketing officer of Thredd, said: “Our clients, partners and team members have told us that we are the ultimate connector, bringing true partnership to the world of payments. This is our DNA. We wanted a new name to reflect this special identity as well as our expanding position as a pivotal modern payments processor at the heart of the constantly evolving digital economy. “Thredd” reflects our unique role and reputation as a critical ‘thread’ of the fabric in the ecosystem.
“We take our role as partner very seriously. When our customers told us that we are the “thread” weaving together the players in the ecosystem, our new name was born. Being that vital thread helping to make the complex simple and enabling our clients to manage payments nimbly is our DNA. Ceating an original name that reflects our approach was essential. As we expand beyond our home market, our name has to easily convey our differentiated offering and be a true reflection of our client commitment.”
Image and article originally from thefintechtimes.com. Read the original article here.