Cox Media Group is launching a free local ad-supported streaming TV (FAST) news service called Neighborhood TV. Available as app on desktop and mobile devices in Atlanta and Charlotte, N.C., the platform has generated more than 100 million impressions monthly, according to Cox. It is expected to be available in Orlando, Fla., later this year.
NTV, which is partnering with McClatchy for news content, currently covers 70 neighborhoods in Georgia and 30 neighborhoods in North Carolina, with the goal of reaching upwards of 5,000 neighborhoods across the U.S.
NTV aims to focus on local government, the local impact of extreme weather or other events, new restaurants and nightlife spots, local sporting events, community heroes and local cultural events.
The platform also aims to fill a growing hole created by the disappearance of local newspapers.
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