Cheddar struggling to find the right strategy

The embattled network Cheddar News cut a series of jobs on Thursday, resulting in the ouster of at least two senior anchors and numerous other producers and back-office staff, reports Reed Alexander of Insider.

Alexander writes, “The latest round of cuts — which amounted to approximately a dozen jobs, according to two people with knowledge of the situation — follows a previous round of layoffs that impacted six staffers this year, and it caps off a bruising period for Cheddar in which widespread attrition has depleted the ranks of its newsroom.

“Insider spoke this week with six people who had knowledge of the layoffs, including several who were directly impacted. They received the news on Thursday that their roles would be wound down, with most of the cuts taking effect immediately.

“Most of the people Insider reached out to who were said to be impacted by the layoffs did not respond to requests for comment, save for a few who insisted on the condition of anonymity to discuss the cuts.

“Among the highest-profile losses at the network are longtime anchors Chloe Aiello and Baker Machado, multiple people said. Aiello has been with Cheddar nearly five years, first as a reporter and, as of last year, a full-time anchor. Her duties have included contributing to the network’s flagship morning show, ‘Wake Up With Cheddar.’”

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