Celebrus, the UK provider of customer and fraud solutions, has updated its technology suite with cross-domain continuance, allowing businesses to consolidate information across several owned domains using first-party cookies.
The newly-launched Celebrus 9.6 allows users to maintain unified session data and context, including identity, when visiting domains owned by the same parent company.
The need to consolidate consumer information is a hurdle that many businesses must work to overcome, especially when operating across several domain names.
An inability to do so could significantly jeopardise both the customer experience and business security.
To offer a solution to this industry dilemma, the fraud solutions provider has created a solution that applies to every industry digital data serves, including financial services.
Celebrus clients in banking and finance, insurance, healthcare, retail and travel are set to benefit from the launch of this solution.
A parent company may offer auto loans, mortgages, savings accounts, or investment options under different domains, and now there is a way to connect a single user’s identity and actions across all of those while staying compliant with their data.
“It has never been more important and more difficult to maintain a single customer view across your digital presence in a compliant manner,” comments Bill Bruno, the company’s CEO.
Describing the update as a “game-changer,” Bruno adds that Celebrus 9.6 will “[solve] for cross-domain data continuance while staying fully compliant,” thus assisting businesses in overcoming “the challenge of creating a complete customer profile and understanding their intent.”
“We knew there was a huge gap for many data users with third–party cookie deprecation, and we set out to create a solution – something that had not yet been done,” added the company’s CTO, Ant Phillips.
The launch of the new solution completes the Celebrus identity graph, a feature of the company’s customer data and fraud data platforms that persists individual identity to capture journey data, from personally identifiable information (PII) to engagement across multiple sessions, platforms and now, across domains.
Celebrus product releases include updates in four key areas: advancements in design and user experience, globally compliant security, systems activations and applications, and enhanced data insights and outcomes.
Image and article originally from thefintechtimes.com. Read the original article here.